OutreachSheet
For Gmail and Google Workspace

Get replies, not spam folders.

OutreachSheet is a Google Sheet for personal cold and warm emails from your own Gmail. It sends at your pace, follows up and sorts the replies for you. Pay once.

Get OutreachSheet See the setup walkthrough

3,242 venues. 400 replies. 108 potential deals. One Gmail account.Lightopia's own outreach, run on the sheet you're buying.

Launch prices for the first 50 buyers.

Example replies. OutreachSheet sorts each one: Reply, Out of office, Bounce or Unsubscribe.

For anyone who needs replies from people who don’t know them yet.

  • Freelancers and consultants
  • Agencies
  • Founders and small sales teams
  • Recruiters
  • Event and venue teams
  • Anyone looking for partners, sponsors or stockists
Sound familiar?

You send the emails. Nobody replies.

It lands in spam, or reads like a mailshot.

Bulk email tools send from their servers with marketing templates and tracking. Inbox filters notice, and so do people.

The follow-up never happens.

Many replies come from the second or third email. But remembering who to chase, and when, falls apart after the first twenty names.

It eats your day.

Copying, pasting, changing the name, sending, logging. The part that matters, the conversation, gets the least time.

You pay every month.

A subscription charges you for every month you prospect, whether you send 30 emails or 3,000.

Mail merge is blind.

Everyone gets the same email, and you still have to work out who replied, who bounced and who asked you to stop.

How it gets you replies

Everything a good salesperson does by hand. Done for you.

Sounds like you, because it is you.

Plain, personal emails from your own Gmail, in your own words, with each person’s name and company filled in. No marketing template, no tracking pixel.

Sent the way a person sends.

A few at a time, at natural gaps, only in the hours and days you choose. Your domain’s email records are checked before you start.

Follows up for you.

Your follow-ups go out on schedule, so nobody falls through the cracks.

Tells you who to answer.

Replies, out-of-office messages, bounces, spam blocks and unsubscribes are sorted for you. You get a short report every evening.

Respects every “no”.

Anyone who asks to stop is never emailed again, even if they turn up in a list you import later. It understands opt-outs in 16 languages.

Speaks their language, if you sell abroad.

Put everyone in one list. Each person gets the version you wrote for their country: French for France, German for Germany, English for everyone else.

Watch it run

See where your first email starts.

See the setup walkthrough →
How it works

Three steps. Under 5 minutes in our own test.

  1. Make your copy

    Open your link and click Make a copy. It’s a Google Sheet in your own Drive.

  2. Answer four questions

    Your name, what you offer, your list (paste it or import a spreadsheet) and a test email to yourself. You see your first email exactly as your prospect will.

  3. Press Start

    Try it in test mode first. Then it sends on your schedule and emails you a report every evening.

Safe by default

Built so one bad list can’t burn your reputation.

  • Test mode firstSee exactly what would go out before anything is sent.
  • Domain checkFinds missing email records and gives you the fix.
  • Auto-pauseIf too many emails fail, sending to new people stops and you’re told straight away.
  • Company holdOne bounce at a company holds the other addresses there.
  • No double sendsNobody gets the same email twice.
  • Mistakes held backAn email with an unfilled name or leftover example text isn’t sent.
How it compares

What you get, and what you pay.

One Google account and a list of people to contact? OutreachSheet gives you the sending, follow-ups and reply sorting for one payment. Compare that with the extra infrastructure and features a subscription buys.

Swipe across the table on a small screen. Prices checked 18 October 2026; competitor prices are in US dollars.

OutreachSheet compared with Instantly, lemlist and GMass
What mattersOutreachSheetInstantlylemlistGMass
How you pay£29 / £79 / £129 once at launchGrowth: US$47/month. Hypergrowth: US$97/monthEmail: US$69/month, or US$55/month with yearly billingPremium with follow-ups: US$39.95/month, or US$349/year
Your campaign workspaceA Google Sheet you own, in your Google accountHosted campaign platform with imported contactsHosted campaign platform with connected mailboxesGmail extension backed by GMass services
Where campaign data is handledList, templates and logs in your Google account; no OutreachSheet campaign serverCampaign data managed in InstantlyCampaign data managed in lemlistGmail/Sheets plus GMass servers, which store recipient addresses
Sending workflowApps Script and Gmail API, from your own Gmail or Workspace accountConnected sending accounts, with mailbox rotationConnected Google, Microsoft or other providers; Gmail uses the Gmail APIGmail integration, with an optional external SMTP service
Automatic follow-upsUp to four steps; a detected reply stops the sequenceSequences with a stop-on-reply settingCampaign sequencesIncluded in Premium and Professional; excluded from Standard
Deliverability toolsBuilt-in SPF, DKIM and DMARC checks; paced sending; no warm-up poolMailbox warm-up; separate inbox-placement plans availableWarm-up and deliverability hubSpam Solver included in the listed plans
Getting startedCopy the sheet, authorise Google, answer four questions and testConnect accounts, import contacts and configure a campaignConnect a provider and configure a campaignInstall the extension, authorise Gmail and configure a campaign
Best reason to choose itPersonal outreach from one Google account, with no recurring OutreachSheet feeRunning outreach across multiple mailboxesEmail outreach with a path to multichannel campaignsWorking inside Gmail with tracking, testing and advanced campaign options

Keep your outreach in your Google account.

Your prospect list, templates, replies and campaign records live in your Google account. You do not upload the campaign to an OutreachSheet server. Google processes the sending and storage.

Send from your own Gmail.

Plain, personal emails from your own address. Your schedule, your follow-ups and your reply sorting, with no open-tracking pixel. Check your domain’s email records before you start.

Pay once. Keep your copy.

Start with a £29 launch purchase. The licence for that copy does not expire, and there is no OutreachSheet subscription. Guided setup and Ready to send add help, not a monthly fee.

Launch prices apply to the first 50 buyers; packages are £49 / £99 / £149 afterwards. Version 1 fixes are free; major new versions may be sold separately. Google account costs and sending limits still apply.

For scale: twelve months of Instantly Growth paid monthly is US$564; Hypergrowth is US$1,164. Yearly billing may cost less; mailbox, domain, data and add-ons cost extra where applicable. GMass Standard is US$29.95/month and excludes follow-ups. Sources: Instantly plans, lemlist plans, GMass pricing, GMass data handling, lemlist Gmail connection.

Why choose OutreachSheet over Instantly? →Read the full comparisons →

Also comparing Mailchimp, Brevo or sending by hand?
OutreachSheet compared with Mailchimp, Brevo, GMass and sending by hand
FeatureMailchimpBrevoGMassBy handOutreachSheet
Sends from your own GmailNoNoYesYesYes
Personal emails, not a mailshotNo, built for newslettersNo, built for newslettersYesYesYes
Made for cold outreachNo, expects opted-in contactsNo, expects opted-in contactsYesYesYes
Automatic follow-upsYesYesYes (Premium)You rememberYes
Replies sorted for youOpens and clicks insteadOpens and clicks insteadYes: replies, bounces and delaysNoYes, by type
Sends at a person’s pace, in your hoursAll at once, or at one scheduled timeAll at once, or at one scheduled timeYes, with throttle settingsSlowly, by handSmall batches at natural gaps, by default
No tracking pixelOpen tracking on by defaultOpen tracking on by defaultOn by default (can be switched off)NoneNone, by design
Unsubscribe replies understood, in 16 languagesUnsubscribe linkUnsubscribe linkUnsubscribe link and Gmail unsubscribe buttonYou read each oneYes: “désabonner”, “abmelden”, “取消订阅” go straight to Do Not Contact
Where your list livesOn Mailchimp’s serversOn Brevo’s serversYour Gmail and Sheets, via GMass’s serversYour inboxIn your own Google Drive. No OutreachSheet server
Several languages in one campaignPossible, if you build conditional blocks for every language into every emailPossible, if you set display conditions for every language in every emailPossible, if you write conditional content for every language into every emailOne email at a timeBuilt in. Write each language once; each person’s country picks it. Follow-ups stay in their language. No limit on languages.
Cost per year, smallest listfrom £183from £140US$349 / userYour timeFrom £29, once
Cost per year, 5,000 contacts£914Rises with emails sentUS$349 / userYour timeFrom £29, once

Mailchimp and Brevo prices checked on 15 October 2026; GMass prices checked on 17 October 2026. Plans compared: Mailchimp Standard (£15.23 a month up to 500 contacts; £76.13 a month for 2,501–5,000), Brevo Standard (from £11.67 a month billed yearly, at 5,000 emails a month; sending volume and contact limits apply) and GMass lists prices in USD: Premium is $29/month or $349 paid annually per user; Standard is $20/month or $249 annually and does not include sequences/follow-ups. Professional is $49/month or $599 annually. GMass prices are not converted to GBP. Mailchimp costs are monthly prices multiplied by 12; annualised figures are rounded to the nearest pound. Mailchimp and Brevo charge more as your list or sending grows. OutreachSheet costs the same whatever the size of your list: £29 for Do it yourself at launch, £49 after the first 50 buyers. Gmail and Apps Script sending limits still apply.

Language features: Mailchimp conditional blocks, Brevo display conditions and GMass conditional content. OutreachSheet selects your prepared sequences using its editable country mapping. GMass documents unsubscribe links and email-client unsubscribe buttons.

The story

I built it for my own business. Now it’s yours.

“The replies came back, because people could see a real person had written to them.”

Ian XiangFounder of Lightopia and OutreachSheet

3,242venues reached
400replies
108potential deals
1Gmail account
31countries
14languages

Lightopia's own outreach, measured 21 October 2026. Your results depend on your list and your offer.

I run Lightopia, a lantern festival brand, and most of my deals start with an email to someone who has never heard of me.

I tried Mailchimp, Brevo and GMass. None of them suited me. It wasn’t only the monthly fee. My emails didn’t land in the inbox, and few people opened them.

So I went back to sending from my own Gmail, by hand, like a person. The replies came back, because people could see a real person had written to them. But it took hours every day, and follow-ups slipped.

Mail merge sped things up, but every email was the same and I couldn’t see what came back. So I built my own, inside a Google Sheet: personal emails from my own Gmail, follow-ups on schedule, and every reply sorted.

Along the way I found one more thing. Writing to people in their own language made a big difference, so the sheet does that too.

From one ordinary Gmail account it reached 3,242 venues in 31 countries. 400 wrote back, one in three of them to a follow-up nobody had to remember, and 108 became potential deals.

If you send a lot of outreach, I hope it saves you the hours it saved me.

Ian XiangFounder of Lightopia and OutreachSheet

Who it’s for

Made for people who need replies.

It’s for you if you

  • send outreach from Gmail or Google Workspace: new clients, partners, sponsors, stockists or candidates
  • have a list of real people and a clear reason to write to them
  • want replies, not open rates
  • would rather pay once than every month

It’s not for you if you

  • want to send thousands of emails a day
  • need open and click tracking
  • don’t have a list yet (it sends; it doesn’t find leads)
  • can’t make time to answer the replies it brings in
Price

Pay once. Yours for life.

Every package includes the full sheet, with no subscription and nothing to renew. Choose how much help you want getting started.

Launch prices for the first 50 buyers

Do it yourself

You’re happy following a short setup guide.

£49after launch£29one payment

  • The Google Sheet with the sending engine built in
  • Ready-made email templates
  • Step-by-step user manual with screenshots
  • Lifetime licence; fixes to version 1 free
Get Do it yourself
Recommended

Guided setup

You’d like someone beside you the first time.

£99after launch£79one payment

  • Everything in Do it yourself
  • A 30-minute screen-share call: you click, we guide
  • Permissions, domain check and your first test email, done together
  • You leave the call sending
Get Guided setup

Ready to send

You want it set up for you, with your list and your first emails.

£149after launch£129one payment

  • Everything in Guided setup
  • We import your list and set up your copy before the call
  • We write your first sequence around your offer
  • A one-hour launch session: you press Start
Get Ready to send

Limited to 5 setups a week

Crossed-out prices apply after the first 50 buyers.

Your copy link arrives straight after payment. A copy can't be handed back, so sales are final, but if OutreachSheet doesn't work as described and we can't fix it, you get your money back. If we can't deliver a setup session you've paid for, the setup part is refunded.

A lifetime licence for one user or business. Your copy never expires. Fixes to version 1 are free; major new versions may be sold separately. Secure checkout. Setup sessions run on Google Meet; you stay signed in to your own account and we never ask for your password.

Everything in the sheet
SetupFour-question panel, live email preview, START HERE page, user manual, sample data, test mode on by default.
Your listPaste in any format or import a CSV from Excel, Sheets, Contacts or a CRM. Duplicates skipped, unsubscribed people kept out.
WritingAny column as a placeholder, with fallbacks. Four-step sequences. Unfilled fields and example text held back.
SendingFrom your own Gmail, no tracking pixel. Small batches in your hours and days. Daily limits. Start, pause, stop new people only.
RepliesChecked hourly or on demand. Sorted into Reply, Opt-out, Auto-reply, Bounced, Blocked, Delayed and Needs you to confirm.
ProtectionOpt-outs in 16 languages, permanent Do Not Contact list, auto-pause, company hold, domain check.
LanguagesAny language you write. 29 countries mapped to start, editable, English fallback.
RecordsEvening report, Sent Log, Replies tab, a status and note for every lead. Reset to factory any time.
Questions

Before you buy.

Still unsure? Email support@outreachsheet.com

Will my emails land in the inbox?

No tool can promise that. OutreachSheet gives you the best chance: plain email from your own account, no tracking pixel, sent gradually, and a check of your domain’s email records. Your list and your message do the rest.

Do I need my own domain?

No, it works with a free Gmail address. But email from your own business domain (Google Workspace) is trusted more and tends to get more replies, so use one if you can. The domain check tells you whether it’s set up correctly.

How many emails can I send a day?

Google lets a script send to about 100 people a day from a free Gmail account and about 1,500 from Google Workspace. OutreachSheet starts at a careful 30 new people a day, plus follow-ups, and you can raise it within your account’s limits. See Google’s current Apps Script quotas.

Why does Google say the app isn’t verified?

When you make your copy, the script inside becomes yours, so Google names your own email address as the developer. It shows this warning for any spreadsheet script that hasn’t been through its review for published apps. The script runs in your Google account using Google services; there is no OutreachSheet sending server. The manual walks you through each screen.

I only email in English. Is it still for me?

Yes. Most of what it does (personal emails from your Gmail, follow-ups, reply sorting, unsubscribes) has nothing to do with language. The language feature simply stays out of your way.

Does it translate my emails?

No. If you sell abroad, you write each language once (or have it translated), and the sheet sends the right version to each person. It comes with English and French ready to go.

Where does my data go?

Your list, emails, replies and logs are stored in your Google account and processed by Google services. There’s no OutreachSheet sending server.

Is cold email legal?

It depends on who you email and where. In the UK, you can email companies if you offer an opt-out; emailing individuals, including sole traders, needs their consent. OutreachSheet handles opt-outs and keeps the record. You’re responsible for your list. This isn’t legal advice.

Do I get updates?

Your licence never expires, and fixes to version 1 are free. If version 1 ever stops working as described, for example because Google changes something, you’re emailed a corrected copy link at no charge. Major new versions with new features may be sold separately.

Can I get a refund?

Sales are final once your copy link is sent, because a copy can't be handed back. If it doesn't work as described and we can't fix it, you get your money back. If we can't deliver a setup session you've paid for, the setup part is refunded. Email support@outreachsheet.com if anything is unclear before you buy.

Which package should I choose?

Do it yourself if you're comfortable following a short setup guide. Guided setup if you'd like someone with you the first time. Ready to send if you'd rather hand over your list and offer and have it prepared for you. All three include the same sheet.

How does a setup session work?

After you buy, you book a time. On a Google Meet call you share your screen and do the clicks, staying signed in to your own Google account, while we guide you. We never ask for your password. With Ready to send, you share your copy with us beforehand so we can prepare your list and first emails; on the call you approve Google's permissions and press Start yourself, so every email goes from your own account.

Does it work with Outlook?

No. Gmail and Google Workspace only.

Start getting replies. From your own Gmail.

Get OutreachSheet

Launch prices for the first 50 buyers. Pay once, yours for life.

Make outreach work

A useful starting point for your next send.

Practical guides for cold and warm outreach, whether you work in one language or several.

Start here · Setup

Set up OutreachSheet and test your first email.

See the START HERE page, an example message and the settings to check.

01 · Follow-ups

Keep the next email moving.

Plan a sequence, set the gaps and take over when someone replies.

02 · Google Sheets

Choose the right mail merge workflow.

Compare Gmail’s built-in option, Google’s script sample and OutreachSheet.

03 · Languages

Reach several markets from one list.

Prepare each language once, then let the sheet select the version.

Explore every feature →All guides →The founder’s story →

From £29Pay once

Get OutreachSheet