OutreachSheet is cold email software built in Google Sheets, with no monthly subscription. It sends personalised cold and warm outreach through your own Gmail or Google Workspace account, with scheduled follow-ups, reply sorting and opt-out handling.
You own the copy in your Google account. The one-time payment includes a licence that does not expire for that copy; there is no OutreachSheet subscription, browser extension or separate sending server. Choose Do it yourself (£29 at launch, £49 after launch), Guided setup (£79 at launch, £99 after launch) or Ready to send (£129 at launch, £149 after launch). Launch prices apply to the first 50 buyers. All three include the full sheet; the setup packages add personal help getting started. Checkout is available for all three packages.
- Best for
- Personal cold and warm outreach from a contact list, in one language or several.
- Works with
- Google Sheets and your own Gmail or Google Workspace account.
- What it handles
- Personalisation, paced sending, follow-up schedules, reply categories and opt-outs.
- What you pay
- One payment for the same full sheet. Guided setup adds a 30-minute call; Ready to send also adds list and sequence preparation plus a one-hour launch session.
From a list to a first email
Answer four questions: your name, what you offer, your list and a test email to yourself. A live preview shows the first message as the recipient will read it. Test mode is on by default: the schedule runs and records what it would send without contacting your list.
Paste email addresses, names with addresses, or import a CSV from a spreadsheet, contacts app or CRM. Recognised column headings can be in English, German, French, Italian or Spanish. Duplicates are skipped, invalid lines are counted and people on your Do Not Contact list stay excluded.
Follow the setup walkthrough with a worked email example, or compare three ways to send mail merge from Google Sheets.
Personal emails, with the follow-up already handled
Any list column can personalise your message. Use {{First name}} or {{Company}}, and fallbacks such as {{Town|your area}}. An unresolved field, an empty value without a fallback or leftover example text holds the email before sending.
Create up to four steps, choose the delay after the previous email and set your sending hours and days. Small batches run every ten minutes, with irregular gaps and separate daily limits for new contacts and total emails. The Sent Log is checked to prevent duplicate sends.
See how Gmail follow-up sequences work →
Automatic reply classification for your outreach
The Replies tab groups detected messages into replies, opt-outs, automatic replies, bounces, spam rejections, delays and messages needing confirmation. Replies are checked hourly, or immediately when you choose “Check for replies now”. A detected reply stops that person’s sequence; an out-of-office message delays the next follow-up.
The evening report arrives at 18:00 in the sheet’s time zone, showing what went out, what came back and who is waiting for you. Lead statuses and notes explain whether a contact is ready, in sequence, replied, finished, stopped, bounced or held.
Controls for the account you send from
- Plain email from your own account, without open or click tracking.
- Start, pause everything, or stop new contacts while existing follow-ups continue.
- A permanent Do Not Contact list, checked on import and again before sending.
- Opt-out recognition in 16 languages, plus manual unsubscribe.
- Automatic pause and an email alert when too many first emails fail.
- A company hold after a bounce, and a domain check inside the sheet for SPF, DKIM and DMARC.
Does the licence expire?
No. You pay once, and the licence for your OutreachSheet copy does not expire. Version 1 fixes are free; major new versions may be sold separately. The product depends on Google Sheets, Gmail and Apps Script continuing to be available.
One language or several
English-only outreach uses the same sending, follow-up and reporting workflow. For international lists, an editable country-to-language mapping selects the sequence you have written. English and French examples are included. OutreachSheet does not translate or write your emails automatically.
Plan a multilingual outreach list →
A one-time-purchase cold email tool for Google Workspace
Use your own Gmail or Google Workspace account. OutreachSheet is a Google Sheet with the cold email workflow built in: a one-time payment, no monthly subscription and no separate sending server. Google’s account quotas still apply.
What you own, and what you need
You need a Google account, Gmail or Google Workspace, a contact list and your message. Outlook is not supported. Google’s permissions, account rules and sending quotas apply. This is a single-account outreach workflow, rather than a shared CRM or a tool for rotating many mailboxes.
The licence for the copy you buy is lifetime: it does not expire. Version 1 fixes are free and delivered as a corrected copy link; major new versions may be sold separately. Your purchased copy does not update itself. Your list, messages and logs are stored in your Google account and processed by Google services; there is no OutreachSheet sending server.
Compare alternatives
See how OutreachSheet differs from GMass, Instantly, lemlist and Sheetsend on the comparison pages.